EasyLoans.co.uk - Easy Loans

Our second-biggest lending brand is Easy Loans, which we bought almost a decade ago. Since then, we have worked hard to develop it into the well-known site that it is today.

We put a great deal of effort into building up this brand; we ran Easy Loans radio adverts, we ran TV adverts, and then, in 2016, we received a letter from Stelios claiming that we were “Easy Brand Thieves” and that he somehow had rights to the word “Easy”.

Fortunately for us, we knew the law, we knew how many cases he had lost, and we knew of the numerous warnings he had received from judges in the past. Some of those warnings explicitly stated that he had no universal rights to the term.

When Stelios received our legal reply, he quickly slithered back under the rock he came from. The chap is a bully, and we will gladly help anyone who is having similar issues with him and gets in touch.

EasyLoans.co.uk continues to grow year on year. It primarily focuses on those who have difficulty obtaining credit—those who are refused by mainstream lenders. The costs are high for borrowers, but that covers the additional risks that lenders face with subprime applicants.

The site currently serves around 300 applicants each day. Those 300 applicants typically try to borrow a combined total of £160,000. We won’t go into detail about how many of these applications are successful, but it is enough to keep the site going.

Easy Loans has a slightly higher default rate than the industry average, but it remains at a level where lenders can still make a profit.

We believe the brand name reflects the way people expect the site to work: they want it to be simple, straightforward, and to offer a great chance of acceptance. We think we have achieved just that.

There are no plans to sell the name.